I’m heading to Melbourne this week to cover IBM’s Pulse 11 for ZDNet Australia. The event runs 27 to 28 July at the Crown Promenade, although I’ll be flying down late Tuesday afternoon and returning on Friday.
“Pulse is your premier event for accessing the solutions and expertise that can help your organisation transform the way it designs, delivers and manages business services,” says the promo material in a sentence remarkably free of concrete nouns. About eight pars in you’ll discover that it’s about things like managing cloud services and making sure your IT systems are secure and compliant with regulations.
I simply do not understand this corporate aversion to being specific.
It’s my first trip to Melbourne in about five years, so I’m looking forward to it. I’ll have a little free time on Thursday afternoon and evening, so do feel free to make suggestions.
I’m attending Pulse 11 as a guest of IBM.
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