Monopoly for the 21st Century

Monopoly Here & Now tokens

The classic Parker Brothers game Monopoly has been “updated” for the 21st Century. In the Monopoly Here & Now limited edition, the familiar player tokens of the top hat, the boot, the old-fashioned sports car and the rest are gone — replaced by a laptop, a mobile phone, trainers, a coffee cup and a bag of fries.

Inflation has struck. No longer do you collect $200 when you pass “Go”. Your salary is $2,000,000 — but then the real estate prices are up in the millions too. The railway stations have been replaced by a cell-phone service and an ISP. Community Chest cards include “You are runner up on a Reality TV show. Collect $100,000,” and in a Chance card you get a tax break for driving a hybrid car.

But in the ultimate concession to the New Century, there’s product placement. The coffee cup token is Starbucks-branded, and the fries are McDonald’s.

Should you wish to try before you buy, there’s an interactive demo.

One Reply to “Monopoly for the 21st Century”

  1. Heard this one yesterday and just had to add it:

    ‘My sister phoned me and said I’d won first prize in a beauty contest. She always tries to monopolise the conversation.’

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