pr – Stilgherrian

17 September 2013

Weekly Wrap 171: Writing to a realistic schedule

Screenshot of email, reading: "Hi mate, There will be drinks. Cheers." “They say, it’s all in content. I say, it’s all in the pitch,” said the PR operative — who shall remain nameless — who sent me the email you may see in the screenshot.

“Hi mate, There will be drinks. Cheers,” was all they needed to add to the generic invitation to grab my attention — though in my defence, the invitation was to an event that was well within my realms of interest, and I probably would’ve gone anyway.

I’m more than happy to attend relevant events even when there aren’t drinks. I also go to events that I’m not necessarily personally interested in, but which I know I’ll be able to turn into saleable media objects.

But it was that little personal touch that caused me to spend that extra moment to read the whole thing and agree, yes, this was something I wanted to go to.

That personal touch wasn’t really about a shared like of alcohol, though the unnamed PR operative and I agree that when we meet for drinks we’re just two people sharing a drink and confidences stay confidential.

It’s more that they knew my work, and knew that I’d get value out of this event — and because they do this sparingly, it stands out from the dozens and dozens of of PR emails I receive every day.

So here’s my week Monday 9 to Sunday 15 September 2013. I may or may not explain why this post is so late tomorrow.

Articles

A rude privacy shock on the horizon, Technology Spectator, 10 September 2013.
Could privacy fears burst the dot-com bubble?, ZDNet Australia, 10 September 2013.
Say no to e-voting: defending the pencils of democracy, Crikey, 12 September 2013.
Westpac’s $2 billion invisible bank, Technology Spectator, 13 September 2013.

Media Appearances

On Tuesday I spoke about helpdesk robots on ABC 702 Sydney.

Corporate Largesse

None.

The Week Ahead

We’re already well into it, obviously. But to catch up quickly, the Tokyo trip was scratched and instead I’m now in Sydney Wednesday through Friday. On Wednesday I’ve got errands, a lunchtime briefing by IBM and then a meeting over at Randwick, and the rest is still being mapped out.

I’ll pick up the Twitter feed tomorrow.

05 February 2012

Gold Coast again, for Kickstart again

Oh dear. It’s that time of year again. The annual Kickstart Forum on the Gold Coast is coming up at the end of February.

This is a start-of-year get-together for IT journalists and the vendors who wish to spruik to them. There is also drinking. Allegedly. I’ll be there along with the usual suspects from Sunday 26 February.

20 October 200920 October 2009

McDonald’s pranked with second fake memo

The supposed leaked memo from McDonald’s that I wrote about on Saturday is itself a fake.

The memo, which like the original fake by serial prankster David Thorne was posted on Reddit, purported to be an email from McDonald’s Australia’s Corporate Communications Manager Bronwyn Stubbs outlining their response.

Someone also attempted to post the text of the memo as a comment to my original post.

However Stubbs emailed me yesterday to say it’s a forgery.

The Purported McDonald’s Memo that you include as part of the article is based on a piece of internal communication that I sent out to my colleagues, however, it has been doctored and changed in various places. Most particularly the final paragraph regarding David Thorne has been completely made up.

That made-up paragraph read:

According to recent news articles and other information we have been provided, the fabricated letter was created by an Adelaide man named David Thorne. At no time should any member of McDonald’s mention the name David Thorne to any media representative. We have spoken to police and are in the process of filing charges against Thorne. We are also speaking with legal regarding a possible law suit. At no time should any member of McDonald’s contact Mr Thorne or engage in any correspondence with him. Should Mr Thorne contact you in any way please let me know immediately or forward any emails.

This certainly kills our speculation as to why someone at McDonald’s would have leaked this memo — they didn’t.

The question now becomes who posted this fake memo, and why? If we’re talking opportunity and motive, well, anyone on the entire Internet has opportunity. Motive? How about a certain prankster seeking attention for his book?

Bugger. I just linked to it myself.

Another question is how businesses can respond to fakery like this, particularly when it’s a brand which people already love to hate.

17 October 200920 October 2009

Is McDonald’s doing comment spam now?

[Update 20 October 2009: It turns out this new purported McDonald’s memo is itself a fake. The comment spam attempt was not from McDonald’s.]

Well-known burger-tossers McDonald’s would be pissed off about that fake email tarnishing their reputation, and understandably so. But are they now responding with unethical tactics?

I don’t know. But here’s my little bit of evidence, and maybe The Power of Crowdsourcing [read: “expecting everyone else to do your work for you”] can fill in the gaps.

A document purporting to be a leaked internal memo outlining McDonald’s response policy, and claiming they’re taking legal action against prankster David Thorne, was posted on Reddit — which happens to be where Thorne promoted the original fake memo. The account used to post this new memo, the oh-so-revealing 9911882882288, was created at that time and this is their only post. I’ve included the full text of the purported memo below.
This morning someone tried to post a comment here which was merely a copy and paste of that same memo. They used a clearly false email address, which is presumably what caused their comment to be tagged as potential spam, and an Apple Mac running Safari sitting on an IP address on the Hutchison 3 mobile network.

This strikes me as rather curious.

Since McDonald’s is the big fast food chain that haters of big fast food chains love to hate, I don’t see that many anonymous bystanders rushing to its defence. Something in my waters says this is more likely to be someone acting on McDonald’s behalf — but that’s just a gut feeling.

And since McDonald’s is a big company, presumably they have a big respectable PR firm too.

So why, therefore, the anonymity?

The Public Relations Institute of Australia’s Code of Ethics talks about “dealing honestly”, which in my books means identifying yourself — although I’ll admit I’m hazy on how the PRIA itself would interpret that.

Has anyone else had someone attempt to post this memo as a comment? Is anyone seeing McDonald’s posting official comments in their own name?

And what do you make of the fact that prankster David Thorne works for a design agency which lists McDonald’s as a client?

Continue reading “Is McDonald’s doing comment spam now?”

08 September 2009

Links for 28 August 2009 through 09 September 2009

Stilgherrian’s links for 28 August 2009 through 09 September 2009, gathered automatically and then forgotten until today:

REAPER | Audio Production Without Limits: I haven’t encountered this audio/music production tool before. It’s perhaps worth a look.
Experts look to Australia’s Aborigines for weather help: As it happens, the Aboriginal tribes of the Sydney basin recognised six season, not the European four.
The 2009 Edelman Trust Barometer: This was published back in March, but it’ll show you how trust in various things has changed over time.
Salvage Techniques for Wet Electronics | Andy Ihnatko’s Celestial Waste of Bandwidth (BETA): The title says what it is. Yes, I have wet electronics. I dropped my phone in a “moist environment” and it’s now sitting with silica gel and probably never working again. Read this guide now so you know the drill for the future.
For SEC, tech-savvy fans might be biggest threats to media exclusivity | St Petersburg Times: The US Southeastern Conference of college sports is trying to stop fans communicating about the game in the most stringent restrictions ever seem. A pity they can’t possibly work.
User driven service bingo | Doc Searls Weblog: A checklist of activities to see whether some web service or other is truly “user driven”. Does this apply to organisations too?
Electronic Warfare: Airborne electronic attack – a new offensive role for the RAAF | ADM: Someone took me to task for suggesting the RAAF buying F/A-18 Super Hornets was a waste. He suggested the electronic warfare capability of the “Growler” model was a worthwhile addition to Australia’s defence capability.
Stop Using the Word “We” | Ted Dziuba: A plea for more direct communication within the corporation. Yes please.
Economics is not a Natural Science by Douglas Rushkoff | Edge: “Some of us analyzing digital culture and its impact on business must reveal economics as the artificial construction it really is. Although it may be subjected to the scientific method and mathematical scrutiny, it is not a natural science; it is game theory, with a set of underlying assumptions that have little to do with anything resembling genetics, neurology, evolution, or natural systems.”
Impatient CEOs are all of a Twitter, but it doesn’t work like that | The Observer: John Naughton points out a real dilemma: CEOs have to generate profits to a quarterly cycle, but the business benefits of “social media” (or whatever it’s called next month) will take decades to emerge.
Draft Open Access and Licensing Framework released | In Development: The New Zealand government’s draft policy recommends that government agencies use the most liberal Creative Commons licensing possible.
Stark realisation: I no longer depend on Google to find stuff | Alex J Campbell: Alex differentiates between “finding” and “locating”, and along the way observes that the changes in the way we do these things has profound implications for businesses trying to get customers online.
Words for Webstock – Bruce Sterling: Bruce Sterling sees the Future, and it’s banal. Just like today.
Last Year’s Model: “It’s totally normal to lust after the hottest new geeky gadgets. It’s also cool to put some thought into what we buy, and what we throw away. So this is a place to show the world that a lot of us are choosing to use Last Year’s Model.” Their slogan is “Saving the planet through sheer laziness”, but it’s also a call for a more informed choice about consuming less.
OSX Timemachine and Samba/Windows share | Hupio’s Weblog: How to use Apple’s OS X 10.5.2 Time Machine backup software with a Linux server, Windows server or Windows network share. It presumably works just as well with later versions.
The next 100 years | New Statesman: An extract from Stratfor founder George Friedman’s book of the same name. Can you imagine a war between a Japan-Turkey alliance and US-Poland?
Depression’s Evolutionary Roots | Scientific American: New research seems to indicate that depression isn’t something “broken”, but rather the brain going into an altered state so that “deep rumination” can be uninterrupted, leading to better analysis of a complex problem. If so, doesn’t that mean anti-depressant medications are preventing the problem being solved?
John Thompson-Mills: John was the producer of Club Escape, the dance music program I presented with Scott Thompson on Triple J back in 1990 or whenever it was. Happy to have stumbled across this.
CHART OF THE DAY: Actually, Kids Don’t Hate Twitter Anymore! | Silicon Valley Insider: “While Twitter’s user base historically favored older users, people between ages 12-24 have been Twitter’s fastest growing age group of late. And now that age group is actually disproportionately visiting Twitter, according to comScore.”

11 July 2009

Links for 21 June 2009 through 11 July 2009

Stilgherrian’s links for 21 June 2009 through 11 July 2009, posted as an act of desperation:

Shorpy Photo Archive | Best Pix on the Net: A vintage photography blog featuring thousands of high-definition images from the 1850s to the 1950s. I could lose days here.
Top 10 services you can use so you don’t have to stick to your monitor like “a mouse on cheese” (Jesus, is he gone yet?) | PR Week: Some useful tips on monitoring where you blip up in the social media universe. YMMV.
Untitled | Pain on the posterior: Are we really living in George Orwell’s Nineteen Eighty-Four? Or is it really Aldous Huxley’s Brave New World?
A New Publication on Media Legislation in Africa | UNESCO-CI: “Media Legislation in Africa: A Comparative Legal Survey” is an overview of existing media legislation in Ethiopia, Ghana, Kenya, Mali, Mozambique, Nigeria, Senegal, South Africa, Tanzania and Zambia, and a comparative analysis, putting the laws in perspective with regional and international standards and best-practices.
Rules of Engagement for Journalists on Twitter | MediaShift: It is what it says, and not a bad place to launch your own news organisation’s discussions.