Hannover Fairs, the organisers of the CeBIT Australia IT trade show, must be shitting themselves about poor ticket sales or something. They certainly seem desperate.
These guys are spammy at the best of times, sending at least one email a week every week. But this year I’ve received three “Exclusive Limited Offer: Free Exhibition Entry” emails this month alone, plus today another one via the Australian Computer Society — yeah, that’s fuckin’ exclusive, eh? They’ve emailed a “Dear Bloggers” media release and phoned. Gawd!
I was underwhelmed last year and annoyed with the marketing wank-words.
Do these shows actually achieve anything any more? I mean, if you’ve got a new IT product you just tell TechCrunch and the geek world’s blogosphere of feral goldfish do the rest, right? Why herd everyone into a room, except to fuel an industry of hangers-on who make t-shirts and lame promotional giveaways?
[P.S. I am actually going. If nothing else I can collect some high-grade sarcasm for my podcast. But enough with the spam already, Hannover!]