Stopping the junk mail flood

Photograph of our broken brick fence and letterbox

OK, some time on the weekend someone broke the brick wall which supports our letterbox. It wasn’t us. But given the poor behaviour of the junk mail merchants, who could blame us?

Despite the presence of a “No Junk Mail” sticker and the more recent addition of Marrickville council’s own “No Advertising Material” sticker, advertisers continue to shove their things into our box. So I’ve decided to name and shame.

This week’s advertisers who failed to follow this basic piece of etiquette are: Cavellis Woodfire Pizzeria; Cut & Save Tree Service; David Jones; Domino’s Pizza; Go Green Insulation; Kmart; MiniMovers; Papaya Thai Eatery; Raine & Horne Marrickville.

Now I do know that in Australia these stickers have no legal force — unlike online, where the Spam Act 2003 provides stricter rules. But if someone communicates a polite request not to receive a catalog, and the first thing you do is give them the catalog anyway… well, is that really a good marketing message?

I’ve also noticed over time that real estate agents are particularly prominent in our junk mail. What is it about these overpaid pricks?

I’ll be inviting each of these advertisers to respond.

[Update 9.15am: Missed one: Marrickville Metro (AMP Capital Shopping Centres). They’re another company that’s big enough to know better.]

Crikey Clarifier: Spam

Crikey logo

If you think spam is about selling the products being advertised, in most cases you’d be wrong. The real spam business is very different.

I’m in Crikey today with a Crikey Clarifier: What is spam and where does it come from? Amongst other things, I point out:

An estimated 94% of all email is spam: over 100 billion messages every day. Some of that is advertising by businesses who don’t realise it’s wrong or, imagining a sudden surge of business, don’t care.

But over 80% of spam is sent by fewer than 200 people using networks of “borrowed” computers called botnets. These zombie computers have been infected with a virus or Trojan horse that hands control of the computer to the bad guys.

It’s free for all to read.

Links for 16 November 2008

Here are the web links I’ve found for 16 November 2008, posted automatically and not.

So this is human sexuality?

I’m fascinated by the rich variety of the human sexual experience — and by the widespread denial about same.

For all that Cardinal Pell, bless his little silk knickers, thinks that sex only happens between (one) man and (one) woman who are married, have the lights turned off, and are not enjoying the experience but are breeding to better the Catholic Church, actual experience proves the complete opposite. Humans have and enjoy sex in pretty much every combination that can be imagined.

I was therefore fascinated with a massive spam comment which I’ve just deleted, which purported to list “What people search for” on the porn sites it was promoting.

Continue reading “So this is human sexuality?”

Another week according to Twitter

Twitter bird cartoon by Hugh MacLeod

On Wednesday my Twitter stream was dominated by the Politics & Technology Forum, and I’ll write more about that later. The other highlights this week:

  1. MYOB continue to flood me with far too much promotional material, even when specifically requested not to. Losers.
  2. People continue to install new software on the very day of its release, discover that it’s still buggy or insecure, and then complain. Do you never learn?
  3. The Aurora Hotel in Surry Hills and the C Bar on the corner of Pitt and Campbell Streets in the Sydney CBD have free Wifi.
  4. The comedians on stage at The Sly Fox Hotel on a Monday night are 300% more bitter & disturbed than I am.
  5. There is no evidence that 17 Massachusetts schoolgirls became pregnant because of a “pregnancy pact”
  6. There is not, but should be, continuous 3G or HSDPA phone coverage on the highway between Sydney and Canberra. In some places there isn’t even GSM!
  7. “The 7 categorises of satedness: Food. Sexual pleasure. Alcohol. Music. Visual appeal. Amphetamines. Blue cheese. Agreed?”
  8. The Concourse Bar at Wynyard Station has Coopers Ale for $4.70 a schooner and a choice of six cocktails for $7 each.
  9. “Backpacking” has descended from “travel world for enrichment” to “global party by indulgent drunken arseholes”. Hence, “gas them”.
  10. Automatic weapons really do solve so many everyday problems.

[Credit: Cartoon Twitter-bird courtesy of Hugh MacLeod. Like all of Hugh’s cartoons published online, it’s free to use.]

CeBIT Sydney actually approaching record attendance

CeBIT Australia logo

The irony about the CeBIT email flood is that it makes them look desperate — yet their PR person told me yesterday that at this point, three weeks out from the start, they’ve already got more registrations than they did on opening day last year. So why do the emails keep coming? My guess is that at some point weeks ago, some executive somewhere signed off on a marketing plan, and now everyone’s dutifully following it. How… old-fashioned.