[Note: This is a slightly edited version of an article I wrote for Crikey this morning. The main difference is a bit more linkage. There’s more CeBIT / Transaction 2.0 material to come.]
In 1980 futurist Alvin Toffler wrote The Third Wave. Following the Agricultural and Industrial Revolutions, he said, we’re now experiencing the Third Wave, or what might be called post-industrial society. Australia’s surfing prowess means nothing here, though. We’re still pissing in the shallows, barely held up by leaking floaties.
Why is tech-literate, well-educated Australia so bad at marketing and profiting from its own innovation, from the fisheye lens to gene shears? We do innovate, you know.
“Australians expect the government to do everything for them — but the government’s clueless,â€ explained journalist and evangelist Duncan Riley at yesterday’s Transaction 2.0 conference. “The Australia 2020 Summit is a classic example. The Internet was seen as an ’emerging’ industry. Emerging? We’ve had it for 20 years! In the US alone it employs 7 million people.”
Continue reading “Crikey: Australia’s web 2.0 wipeout on the wave of the future”
Next week is packed! How can I get the best value out of CeBIT Sydney and the associated Transaction 2.0 conference, as well as Microsoft’s ReMIX 08? What should I record or broadcast? What should I write about?
CeBIT was always on my agenda. Despite being disappointing last year and despite annoying me with a flood of email, it’s still the biggest IT trade show in Australia. It’s worth going just to see who’s confidently spending money on promotion, if nothing else.
I’ll be touring the trade show floor on Wednesday 21 May. If you want to meet up, let me know. Maybe I should even do a Stilgherrian Live Alpha from the bloggers media room? Whaddyathink?
If you still haven’t organised your free pass, you can register online using my promotion code: stilcs08.
On Thursday 22 May I’ll be at Transaction 2.0, with an interesting set of speakers. Again, it’s a matter of choosing the priorities. Who should I talk to? Should I pick a fight with Jason Calacanis?
But I kick off the Geek Week on Tuesday 20 May with ReMIX 08, where Microsoft says I’ll “experience all that is new in Silverlight 2, Expression 2, IE8, Live and a host of other great web technologies… You will also see how local Australian innovators are creating the next generation of engaging websites and unprecedented user experiences for the web.”
Provided they build it with Microsoft’s tools, of course. 😉
That’s unfair. Microsoft is changing. It’ll be interesting to hear what they’re up to.
Now my only challenge is working out how all this fits into one week, while still leaving room to do some billable hours for clients.