Book cover marketing FAIL?

I saw these books sitting in a shop window the other day and the first thing I did was laugh. Why? Well, seeing the four lined up like this seemed like a list of clichés.

Photo of book covers

Germaine Greer On Rage? Well, yes, she does get more than a little grumpy, wink wink, eh? (Although as someone asked me, “Greer on Rage? What would she guest program?”) David Malouf On Experience? Yeah, he’s getting a bit long in the tooth, sure… and need I mention the probable subject of Blanche d’Alpuget’s longing in On Longing?

Yeah, time for another nudge-nudge wink-wink there too.

Now Mark Pesce tells me that Greer’s book is written in the context of the NT Intervention — something worth getting angry about. “A cogent book about rage,” he says. “Perhaps an important one. Time will tell.”

Sure, he’s a fan. Greer is an important public intellectual, though, and today’s First Dog on the Moon cartoon explains very well why everyone hates Germaine Greer. But for me the line-up of little pastel covers and the gift-set option tells me this is for people who want to look like they’re intellectuals.

If Greer’s book is indeed important, then it needs to be more than a fetish for someone’s mantlepiece, along with that unread (and unreadable) hardback of Umberto Eco’s The Name of the Rose. And maybe that means more descriptive covers?

Finally, “The Shave”

Yes, it’s finally complete! Our short film, The Shave. Enjoy. It runs for 3 minutes 35 seconds.

If the embedded video doesn’t work for you, try here.

We decided on the desaturated look rather than going all the way to black and white — though you can see that version in Stilgherrian Live Alpha episode 8.

For those interested in the technicals, it was shot using the built-in iSight camera on my MacBook Pro. We sat the computer on books piled on a milk crate sitting on the kitchen table, and used desk lamps for lighting. We recorded it using Apple’s Photo Booth software. ’Pong edited it using iMovie. Whaddyareckon?

Whither “Stilgherrian Live”?

Title graphic for Stilgherrian Live Alpha episode 8

With Thursday’s night’s episode the Alpha series of Stilgherrian Live came to an end. What next?

Across eight “proper” episodes, plus a couple of impromptu programs from a local pub and a hotel room in Canberra, I achieved my main aim. I proved that it’s possible to do a live video program on the Internet using equipment I can carry in a backpack.

I got a feel for how much pre-production is needed. I got inbound talkback calls working via Skype. And I was very pleased to sustain a regular live audience of 30-odd people. Thank you.

Recently, thanks to Qik, I was able to broadcast live video feeds from my Nokia N80 phone. They’re still viewable at qik.com/stilgherrian. However the “standard” 3G available in Australia meant the technical quality was pretty average. It really does need HSDPA, i.e. a new phone.

So, given that “we have the technology”, what sort of programs should I create?

Continue reading “Whither “Stilgherrian Live”?”

Crikey: Oh no, Google took a photo of my house!

Crikey logo

[This article was first published in Crikey yesterday.]

This morning Australians woke to the news that Google’s Street View has taken photos of their street, their office, their school — their home! — and published them for all to see. Doubtless we’ll now see a flood of stories screeching “Invasion of privacy!” Hardly.

A picture taken on a public street isn’t “private”. A house is a visible, physical object that anyone can walk past and photograph. Its address is a known fact. Anyone can post pictures online with a description. Real estate agents do it all the time. All Google has done is photographed “everywhere” all at once, and given us the results.

Worried that knowledge of who lives in your house will become public? That data is already available — in the phone book, in most cases, or the electoral roll. If you’ve done any renovations recently, there’s probably even a floor plan of your house on your local council’s website.

Besides, when you use Street View, chances are the very first thing you’ll look up is your own home. Knowing this, Google can simply cross-match that with everything they already know about you: every Google search you’ve done, every link you’ve followed, every YouTube video you’ve watched — and, if a website uses the “free” Google Analytics or runs Google AdSense advertising, Google also knows about every such website you’ve ever visited. Congratulations, you just let them write your address across the top of their dossier!

And isn’t Google owned by the CIA anyway? Beware The Googling… ! [Insert maniacal laugh here.]

Continue reading “Crikey: Oh no, Google took a photo of my house!”