If it can’t be fixed with duct tape…

Photograph of billboard for Solo soft drink: If it can’t be fixed with duct tape it can’t be fixed

OK, this one is dedicated to my friends in the SCA. They’ll know what I mean. Yes, it’s a billboard advertising a soft drink, but it’s also a deep, deep commentary on The Nature of Engineering.

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6 comments

  1. Quatrefoil’s avatar

    Snigger. It’s a great ad for duct tape. It’s a lousy ad for Solo, though. I’m presuming it rests on the theory that Solo is a drink for real he-men of the neanderthal type. I hate to tell them, but I don’t think that kind of man drinks much soft drink of any variety.

  2. jay’s avatar

    Where I live they drink xxxx gold. Mid strength beer that I, a Melbourne and Adelaide expat, would call a soft drink. Know their way around a roll of gaffer tape though!

  3. Stilgherrian’s avatar

    @Quatrefoil: Solo has always been marketed as the soft drink for Real Men.

    “You’ve gotto work it hard to be a Solo man,” says this truly wonderful 1988 TVC — sorry” television commercial” for you media non-junkies. Love the synth line, love the moustache! Magnificent!

    “Light on the fizz so you can slam ’em down fast,” they tell us again in the 1990s Solo Lemon Lime ad.

    I think the realisation that “that kind of man” doesn’t drink much soft drink was precisely the marketing plan: hit a new market segment with a soft drink tailored just for them.

    If I cared sufficiently I’d see if I could find some soft drink sales figures for the period. But I don’t.

    @jay: Tell me more about what they can do with gaffer tape! 😉

  4. Quatrefoil’s avatar

    Ah! There’s a lot I’ve missed out on by being either TV free or ABC/BBC only for most of my life. I still think it’s a good ad for duct tape though.

  5. Sweet Sister Morphine’s avatar

    As a friend of mine is fond of saying:

    Duct tape fixes everything, even relationships.

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