Dear Harvey Norman: When you sell someone a new computer and tell them that “everything’s on there”, please explain that you’ve only dumped a copy of their old hard drive onto it, and that it’s still a few hours’ work to download and install software, put data in the right place and generally configure things. You might also like to explain that the “student and teacher” editions of Microsoft Office you’re trying to push aren’t actually able to be used by people running a commercial business.
2 Replies to “Note to Harvey Norman”
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Shouldn’t consumers already know this stuff – especially that academic licenses are not commercial ones?
I refer to our discussion on my blog http://eicolab.com.au/2008/02/21/make-sale-now-lose-customer-long-term/
@Zern: You’re quite right, if the salesperson was actually saying it was a S&T edition. Harvey Norman’s print ads do have it in the fine print. Do they remember to say it in-store? I’m happy to delete that last sentence then.