You spineless turds! If you’re going to have a blog and ask for comments and pretend to be “with it with the hip young folk on the Internet”, at least have the intestinal fortitude to face the reality of those comments. Particularly when we go to the bother of giving you our names and email addresses and are prepared to stand behind our words. Or even just send a boilerplate email to acknowledge us.
London 2012 didn’t publish either of my comments, and probably won’t publish this one either. Here’s what they said instead:
We have received many comments that reflect the tenor of negative comments found elsewhere on the web. Rather than act as an echo chamber we have published a selection here that say something a little different.
“A little different” as in “Off in some fantasy land where people actually think your branding is good.”
Guys, at this point you really only have two options:
- Change the brand. “Oh, we didn’t predict that reaction. Sorry, we’ll have another go.” You’re now the Olympics which listened to the public, and you come out of it looking good.
- Stay with the brand. “Oh, well, we can’t change it now because [insert credible reason].” You’ll still look lame, but at least we’ll understand.
I reckon “credible reasons” could include “We don’t have the budget to re-do it” or “There isn’t time”. Hey, we understand. Time marches on, this is what we’ve got to work with, it’s not ideal, but hey, shit happens… We’ve all been there, and we sympathise. It’s a cop-out and your branding is still shite but, yeah, we know, snafu.
But if you expect us to give you any respect at all, at least be honest. Have someone put their name to this and fix it. One way or the other.