“They say, it’s all in content. I say, it’s all in the pitch,” said the PR operative — who shall remain nameless — who sent me the email you may see in the screenshot.
“Hi mate, There will be drinks. Cheers,” was all they needed to add to the generic invitation to grab my attention — though in my defence, the invitation was to an event that was well within my realms of interest, and I probably would’ve gone anyway.
I’m more than happy to attend relevant events even when there aren’t drinks. I also go to events that I’m not necessarily personally interested in, but which I know I’ll be able to turn into saleable media objects.
But it was that little personal touch that caused me to spend that extra moment to read the whole thing and agree, yes, this was something I wanted to go to.
That personal touch wasn’t really about a shared like of alcohol, though the unnamed PR operative and I agree that when we meet for drinks we’re just two people sharing a drink and confidences stay confidential.
It’s more that they knew my work, and knew that I’d get value out of this event — and because they do this sparingly, it stands out from the dozens and dozens of of PR emails I receive every day.
So here’s my week Monday 9 to Sunday 15 September 2013. I may or may not explain why this post is so late tomorrow.
The Week Ahead
We’re already well into it, obviously. But to catch up quickly, the Tokyo trip was scratched and instead I’m now in Sydney Wednesday through Friday. On Wednesday I’ve got errands, a lunchtime briefing by IBM and then a meeting over at Randwick, and the rest is still being mapped out.
I’ll pick up the Twitter feed tomorrow.