social media – Page 16

13 July 200926 August 2020

Breakfast over Mogadishu: fear at (almost) 36,000 feet

Saturday 27 June 2009. This isn’t exactly the world’s newest Boeing 767-300ER, and there’s slightly too much pubic hair in the toilets. Breakfast is being served, and my stupidly-expensive Moleskine notebook is filling up with notes about the Parable of the Quartered Donkey.

That’s quartered as in hanged, drawn and quartered.

I’m the donkey.

The smiling Kenya Airways staff go about their business of bread rolls and bitter coffee en route from Bangkok to Nairobi, where I’ll change for my flight to Dar es Salaam. I wake from a brief period of something vaguely approximating sleep to the realisation that Project TOTO has one significant flaw: multiple goals, with conflicting requirements.

Something deep in my gut says this is going to be a problem.

Flash forward to today. It’s only two weeks since I arrived in Tanzania and a week since I left again, but the world is eager to analyse the project’s “success” or “failure”. We already have Laurel Papworth’s Stilgherrian: Wherefor art thou, bloggers? (which has triggered some excellent discussion) and Fi Bendall’s Sharing the knowledge: How NGOs can benefit from online consumer awareness.

Both articles are well worth reading. Both highlight what I think is a serious problem: short-term thinking.

Continue reading “Breakfast over Mogadishu: fear at (almost) 36,000 feet”

19 June 2009

The Shocking True Truth…

It’s D-7 for Project TOTO, and I’m stressed beyond all belief. It’s now less than a week until I leave for Africa, and my Farewell Party is tomorrow. Meanwhile, the astoundingly clever First Dog on the Moon at Crikey has contributed a morale-building cartoon.

Click through for the full-sized image.

Yes, I still have thousands of things to do. But it’s Friday night and I’m exhausted, so I’ll tell you all about it in the morning. Probably.

Meanwhile, I’d live to know what you’re thinking about Project TOTO, so have a look at the previous posts and say stuff and ask questions and things.

And if you’re wondering who the people quoted are, try @mpesce, @snarkyplatypus, @kcarruthers and @apostrophepong. And also click through to ActionAid Australia for The Good Cause.

27 May 200926 August 2020

Look, about that damn topless gnome…

“The greatest challenge to implementing social media within any organisation is the willingness for that organisation to accept the cultural change that will ultimately occur. And occur dramatically and at a rapid pace. Social media holds a mirror up to an organization from the external customers/clients/constituents that shows an authentic, and sometimes unexpected, face.” — Nick Hodge

“I’d add that that face is almost always unexpected.” — Mark Pesce (in private conversation)

Clearly I’m not going to get anything else written until I respond to The Gnome Situation. I’ve been reading the comments and mulling possible responses for days. It’s getting in the way of actual, productive work. So here we go.

No. I will not be removing Gnaomi from my desk.

Discussing an issue as important as rape through the proxy of an anthropomorphised piece of clay seems, to me, a poor tactic. Nor will I compromise the actual or perceived independence of my media output, no matter how worthy the cause.

There’ll probably be people at ActionAid who won’t like or understand that outcome, so here’s the long explanation…

Continue reading “Look, about that damn topless gnome…”

21 May 200902 June 2009

Vaccinations, diarrhoea and social media

Yesterday I was given a, erm, flowchart for diarrhoea, if you’ll excuse the phrase. I’d never realised that diarrhoea needed an instruction manual.

I was also given my vaccinations, as foreshadowed. And it’s all on video, to be published later.

Speaking of video, my diary entry is rather subdued today. Yes, vaccinations do make one feel crap. But I manage to talk about diarrhoea, and about how the online conversation about this project is already taking on a life of it own.

I’ll get that video online as soon as Viddler stops spitting the dummy.

ActionAid face an interesting challenge in taking on this project.

Their message is no longer being delivered through what the estimable Bronwyn Clune calls control media or what I usually call industrial-age media. They’re now participants in a social media conversation. Everyone in that conversation is a free agent, capable of saying what they wish — including myself.

ActionAid will have to overcome the fear of losing control.

Of course, as I explained in The Importance of Authenticity, they’ve never had control over what other people might say. It’s just that now all those ephemeral conversations are visible to everyone on the Internet. It’ll be interesting to see how a traditionally-structured organisation like ActionAid handles this new environment.

19 May 200922 March 2014

The Importance of Authenticity

Here’s my 5-minute presentation from WebForward@CeBIT last week, on the importance of authenticity when using social media for business.

It’s recorded on a Nokia N80 phone by Mike Seyfang so it’s a bit rough, but you’ll get the content. You’ll also hear me swear a few times because, well, that’s apparently what I’m now expected to do.

One key theme is that if businesses try to micro-manage every aspect of the communication between their employees and the rest of the world — denying that there are mistakes, or that some people don’t like them — they’ll end up becoming paranoid psychotics. I hope to expand upon that in due course.

Mike also recorded the presentations from my co-panellists Hugo Ortega, Kate Carruthers and Nick Hodge, but not Laurel Papworth for some reason.

I did see a “proper” video camera on the day, so I think CeBIT will place higher-resolution video online in due course. I’ll let you know if and when that happens.

[Update 22 March 2014: Since the Qik video service will cease to exist on 30 April 2014, I’ve embedded a YouTube copy of that video instead.]