Definitely or not.
Or not.
This will end well.
stafo86 I make good life decisions pic.twitter.com/40peBclk3i
And so the day ends. #admaforum
I find it fascinating that so many in this room consider NOT disclosing a financial relationship underlying their content. #admaforum
This discussion of native advertising is the key topic of discussion and contention in this stream today. Will write tomorrow. #admaforum
RT @sylmobile: Oh, Richard Dawkins ain’t so bad… [compared to syphilis.]
Their argument was why would we want to buy into your brand if the content is corralled and tagged? [Um, wot?] #admaforum
Someone in the audience accused people of “demonising†native advertisi#admaforumorum
Donza is asked whether Netflix’s audience in the US skews older. He says Netflix doesn’t release audience figur#admaforumorum
[Note that I’m careful about what’s a direct quote, in quote marks in my tweets, and my paraphrases which are no#admaforumorum
@PhilGraingar I’m not disagreeing that YouTube is forward-looking etc. I’m just over hand-wavey slogans. Measures, please. #admaforum
@PhilGraingar I’m just clarifying what you meant by “crushingâ€. A feelpinion, which is fine, but not a specific metric. Cool. #admaforum
… but with native advertising you’re eroding the very thing upon which you build your audien#admaforumorum
Observes @Bobosphere, “What you’re monetising is the accumulated trust in the bran#admaforumaforum
Garfield: “SBS is 75% goverment funded…†Kellie: “Two-thirds.†Garfield: “Yeah OK, 75% #admaforum #admaforum
@PhilGraingar All that says is that YouTube is the most popular hosting platform for Twitter users who post videos. #admaforum
So @Bobosphere just asked the audience how many of their orgs are doing native advertising. Maybe 25% of the room raised hands. #admaforum
@purserj I’ll seek some clarification of that metric. There’s presumably some research she’s specifically referring to.
RT @PhilGraingar: @stilgherrian youtube is crushing MSM #admaforum #youtubestrategy [“Crushing†means what? What metric?]
Kellie: SBS experience is that providing whole series on streaming in a block increases the audience for the scheduled broadcast. #admaforum
Kellie: Broadcasters need to see the habits of, for example, binge watching, and adapt to user behaviour. #admaforum
Are we facing an all-streaming future? Kellie: Teens are still watching a TV stream more than they’re streaming. [For now?#admaforumum
@jeffchu That said, I did flag several quotes to go into my story for @crikey_news tomorrow.
@jeffchu More than mildly. :) But perhaps I was seeking something more tactical, not strategic. But I go to TOO MANY PANELS.
Kellie: TV is about great content. We need to be flexible and fluid about how we make money and how we distribute content. #admaforum
Rogers: Algorithms will manage inventory (inevitable). Algorithms will manage customisation of content. Nothing in between. #admaforum
… Bruce Rogers, Chief Insights Officer, Forbes#admaforumum 2/2
Panellists: Tim Donza, Global Director, Consumer Insights, Netflix; Helen Kellie, Chief Content Officer, SBS; and â€#admaforumum 1/2
OK, it’s time for the crystal ball gazing of the panel discussion, moderated b@Bobospherer#admaforumum
Q: Paywalls the answer to preserving quality journalism? Chu: “I’m supposed to say ’No’ because we don’t have one,†b#admaforum. #admaforum
Q: Views on ‘native content’? Chu: “As a journalist it makes me very uncomfortable. I don’t like blurring the lines like t#admaforumaforum
When Chu came out as a writer, his father said “Humph. Merchant banks need writers too.#admaforumorum
Chu, noting that journalists don’t make a fortune: “Journalism is not on the Chinese parents list of approved professio#admaforumaforum
RT @PeteLawler: and you’re sober? [Annoyingly so.]
I have no idea what’s going on#admaforumum
We’re now seeing extracts from the @FastCompany fil;m “Detroit: A Love Story†http://t.co/FiIHprAgCT #admaforum
fieldproducer OKCupid admits to experimenting with user profiles to examine behavior. nyti.ms/1rW5FFI
Chu: “Anyone who says they’ve seamlessly transitioned to digital is also lyin#admaforumaforum
Chu: “Anyone who says they’re making tons of money online is lyin#admaforumaforum
This’d be a great positioning statement for, oh@FastCompanyny’s investors. But I’m learning nothing about the media in gen#admaforumaforum
Sorry, that’s me thinking aloud on Twitter while Chu zooms through his polished presentation#admaforumum
That’s the problem. Causailty. These are things we do. We are successful. But is one the cause of the other#admaforumum
Much as Chu is entertaining us, this is still a “This is what we do†presso, not “Why we do this and why it’s succe#admaforum#admaforum
And here’s a FuckedCompany version from 2001. https://t.co/ZcDhJC5y6q #admaforum
Here’s a version of FuckedCompany from 2005, thanks to The Wayback Machine. https://t.co/aTMhlheuOZ #admaforum
RT @R_Chirgwin: Will you be asking him about the late, lamented FuckedCompany, then? [If @Bobosphere lets me… he’s moderating.]
Chu says that when @FastCompany won Best Magazine, it was a sad indictment on the state of the magazine industry. #admaforum
RT @glengyron: People bought the Tuesday Australian! #admaforum [Yep, and how many pages was that at its peak?]
In that first dotcom boom, there was so much advertising, writers were told to write longer, and issues reached 600 pages. #admaforum
Chu links that story to the @FastCompany yarn “The Brand Called You†(1997) http://t.co/q6nEjhyD7X #admaforum
Chu is running through the story of Father Greg Boyle and Homeboy Industries. en.wikipedia.org/wiki/Greg_Boyle #admaforum
Now on, Jeff Chu, editor-at-large, Fast Company, on their resurrection. #admaforum
Coffee. #admaforum
Dale_Henry Oh @BBCFirstAus I haven’t learned anything from your preso at #admaforum today. I think you may have missed the brief. Stop selling!
Current learnings 2/2: The TV series “The Musketeers†is about The Three Musketeers#admaforumum
Current learnings 1/2: The mini tic tac packets always contain four tic tacs. #admaforum
Much hand-wavey about “TV and radio spots†and “press ads†and “lots of moneyâ€. No concrete facts about what, where, w#admaforum. #admaforum
I fear that my fears are being substantiated. #admaforum
I fear this presentation will be “How we did cool things to explain why BBC First is cool.†So far it’s advertorial for #admaforumaforum
AScalzi98 I hate hipsters. Their smug faces, their vegan diet, tiny feet and sawdust bedding. No wait, I meant hamsters.
Next up, Alistair McEwan, VP ANZ, BBC Advertising, on brand storytelling. #admaforum
A speaker who, when told to wrap, introduces a new concept at length. #admaforum #IceMoonPrison
“Computers. Very important. Infrastructure makes a difference.#admaforumorum
People really do talk about finding out “what segments are poppingâ€. Like the back seam of my jeans after Christmas lun#admaforumorum
[Insert your own joke here about “huge, hot and growingâ€#admaforumorum
Shorter McNab: “Programmatic advertising is huge, hot and growing,†says programmatic advertising service provid#admaforumorum
RT @virag064: RT @stilgherrian …
[How does this tension resolve?]
It’s a bubble ;#admaforumum
[Oh yes. Silly me.]
… yet we’re seeing more brands taking direct control of their programmatic advertising. [How does this tension resolv#admaforumorum
Mc Nab notes that the big publishers won’t make their audience data available separately from their ad inventory..#admaforumum
@vealmince I’m surprised that the word in question hasn’t been asterisked out, however. Times are a’changin’.
@TrishHepworth Gmail is suppose to learn from how you treat your email. I don’t know how smart it is.
RT @vealmince: Thank you @stilgherrian for getting the word ‘fucked’ into this afternoon’s reading … four times in three pars! [Bows.].
Now on, Ross McNab, co-founder of Kinected, on programmatic advertising. Yes, a slight change of order. #admaforum
So, back to it. I’m tweeting today from the ADMA Global Forum “Media Connect†day. http://t.co/DQ6MQzzMzo Hashtag to filter is #admaforum
@TrishHepworth Well, the content is different every time, but Gmail makes its own mysterious decisions in that regard.
The rules regarding who can eat what when have been brought to you by Franz Kafka. #admaforum
@smperris Oh thank you.
@smperris I suppose I am writing more that’s directly about Australian policy matters. I’m enjoying it too.
I’ve basically just lost an hour dealing with that fractious computer. It is such a disappointment to me.
@smperris Oh, I assume that’s yesterday’s @zdnetaustralia thing? It does mention your minister.
@elronxenu Almost, yes. But I’ve found where the glitch is being generated, physically. Now it’s a matter of seeing whether Apple agrees.
leslienassar FUTURE SYDENY pic.twitter.com/d3UwfNCwZ2
NO MACBOOK PRO THIS IS NOT THE TIME TO TRY YOUR GRAPHICS CRASHING TRICKS YOU BASTARD MACHINE.
Jorge Urritia del Pozo’s presentation is about understanding millennials and media. I won’t tweet it. I have to write somethi#admaforumorum
Next speaker, Jorge Urritia del Pozo: “Well. We’re all fucked. So you might as well listen to my presentatio#admaforumaforum
Garfield on fact-free ’news’: “I guess the answer I have for you is the same one I had for him. We’re all f#admaforum#admaforum
Garfield: “There isn’t an appetite in my country for facts. There’s an appetite for things that look like fact#admaforumaforum
@hughstephens We were introduced earlier. It was a meeting of minds. As I suspected it would be.
Garfield, to the “hypothetical” journo: “Unless you want to act in a porno with me, then your chances are blea#admaforumaforum
Garfield, to “hypothetical†journo: “You are fucked. Cobblers were fucked by the industrial revolution. You are a cobble#admaforumaforum
Q: Advice for hypothetical journo in late 30s? Garfield: I would advise the hypothetical journalist to find a Plan B. #admaforum
Why do so many people in the media not know what a fucking microphone is and why they should use it? #admaforum
And thus ends @Bobosphere’s keynote. Questions begin#admaforumum
Garfield: “More choice is wonderful, but what’s lost is critical mass.†Voices are #admaforumaforum
Garfield: “I represent the last generation for which journalism was a [workable] livelihood.#admaforumorum
Garfield: “I’m so old I remember when there was just one ringtone. It went ‘Riiiiii#admaforum#admaforum
Garfield: “I’m so old I’ve had two colonoscopies. Last time they found two small polyps and a brand new Starbu#admaforumdmaforum
Garfield is now suggesting we face a “post-media ageâ€. “It’s very exciting, in the same way that a carjacking is very exc#admaforumdmaforum
“Orange is the New Black†was entirely a data-driven decision for Netflix. All the boxes were check#admaforumorum
Garfield is now running through the successful new sites, such as BuzzFeed funding serious journalism from listicles etc. #admaforum
@PeteLawler Typo.
Also, @Bobosphere is trolling us with his PowerPoint, using atrocious novelty fonts and text in all the colours. Glorious work. #admaforum
Garfield: “Except… Dude, smartphone#admaforumaforum
Garfield: “If you made your money from marketing and adverting, it’s time to remove your belt and shoelace#admaforumaforum
Garfield says the lucrative media world we were all used to was a temporary historical accident. #admaforum
The internet revolution? Garfield: “With apologies to Gil Scott-Heron, ‘The revolution will not be monetisedâ€#admaforumaforum
So far @Bobosphere has been very entertaining, presenting a well-structured explanation of where we are and how we got here. #admaforum
Another factor is ad-inventory glut, driving prices down. #admaforum
Garfield: “To most people, all advertising is spam.#admaforumorum
Fragmentation. Trivial barriers to entry (see Evita Nuh). Piracy. Ad avoidance. #admaforum
Garfield is now running through the factors that have brought us to where we are, particularly with journnalism. #admaforum
“Except for search, gaming and porn, nobody is making any money of any consequence online.â€#admaforumum
It appears that @servantofchaos is tweeting from the other stream here at #admaforum, so follow him for that stuff. http://t.co/pl0TnD7Vap
“Then there’s ‘native advertising’, which we can talk about later if you want to spend the morning discussing prostitution.#admaforumorum
Or, like weekly news magazines. #admaforum
“I am a toaster ovenâ€? Yes, a little useful, but mostly replaced by more modern technology. Like a fondue pot#admaforumum
“My name is Bob Garfield. Yes, like the fucking cat… He makes more money that I do, and he doesn’t even ex#admaforumaforum
And @Bobosphere begins his keynote, “My Life as a Toaster Oven”. http://t.co/lnrL0leDJi #admaforum
“Disruptorsâ€! Dri#admaforumorum
@leslienassar I’ve researched that problem. ADMA members shouldn’t do it. The big leaflet distributors like Salmat sack workers who do it.
Opening keynote is by @Bobosphere, co-presenter of both @onthemedia and @lexiconvalley. http://t.co/terp86LMQO #admaforum
RT @SnarkyPlatypus: “Data driven marketingâ€. What else drives marketing? (besides uninformed feels, obviously) [Inde#admaforumorum]
ADMA used to be the Australian Direct Marketing Association, now it’s the Association for Data-driven Marketing and Advertising#admaforumum
RT @CyberPrefixerAU: Push for cybercannabis ‘licences’ for NSW medicinal cyberdrug users [CYBERCANNABIS! Ping @gattaca]
@SnarkyPlatypus Shoosh you.
joshgnosis Remember the CC Nicola Roxon campaign? I wonder if there will be a similar one for people who have to submit 40 job applications per month.
Meanwhiole, me at @zdnetaustralia yesterday: “Beware the spin behind Australia’s copyright law discussion paper†http://t.co/86UJ4OdDKC
Today I’m covering the ADMA Global Forum “Media Connect†day. http://t.co/DQ6MQzzMzo Hashtag #admaforum to filter in or out, as you wish.
Prevent crime and churn! instagram.com/p/rAwe5RCFpN/
“Win an iWatch*” *Asterisk, asterisk etc etc. Lulwut? instagram.com/p/rAwAQNCFoX/
Tue plan: 0606 train to Sydney; errands (done); 0845 ADMA Global Forum admaforum.com.au; @5at5daily; @OpenAustralia drinks, Redern.
See also Alfred W Crosby, “The Measure of Reality”.
Syllogism: It is important to have data. Here is some data. Therefore this data must be important.
So how did “steps” come to be the measure of fitness effort? Oh that’s right, it’s the only thing the technotrinkets can measure.
RT @vealmince: These people aren’t just stupid and allergic to facts, they’re also mean and petty. It’s a country run by preschoolers.
@vealmince So, anything with fins, then?
@vealmince Is “precision” really called for here?
“Japanese schoolgirl admits to dismembering classmate”, reports @abcnews abc.net.au/news/5627994
“Darwin inmates repeatedly break out, return drunk”, reports @abcnews, omitting “suspected” from the headline. abc.net.au/news/5629540
Mizzou_IR @MalwareJake “…Patch your most critical servers first….” But my server has been up and running for 6030 days….. pic.twitter.com/pkDbkEb9Hx
Interesting wording by @SenatorAbetz there, @BernardKeane. Not “help them find jobs†but “get [them] back into workâ€. Poke with sticks, etc.
SenatorAbetz Speaking to Alan Jones on @2GB873 at 7.10am this morning about the Government’s plan to get job seekers back into work.
Me at @zdnetaustralia yesterday: “Beware the spin behind Australia’s copyright law discussion paper†http://t.co/86UJ4OdDKC
For those expected an episode of “The 9pm Edict†last night, including me, well, it’s been delayed by “technical issuesâ€.
Crossing the Nepean, at dawn instagram.com/p/rAk_qMiFj_/
Sydney is a whore, @SnarkyPlatypus, the city is all froth and no beer.
Sydney is a whore, @SnarkyPlatypus, the city is all froth and no beer.
I can’t get a decent photo, alas, ‘cos this train’s windows were last cleaned some time before the Second Boer War.
There’s a rather spectacular sunrise about to happen over Sydney.
@Lyall What’s particularly stupid is that the wooden seats were all freshly painted and maintained just a few months ago.
Pre-dawn impressions instagram.com/p/rAfNeTiFqL/
Then we could all take turns pissing on them.
It’s a wonder this waiting room (heating, book exchange, staff’s personal message music selection) survives. Not much longer, I imagine.
The railway’s senior management should have their arses strapped to those metal seats these cold winter mornings. Teach ‘em some physics.
So one of the heritage features that makes the Blue Mountains train journey that little bit more pleasurable is gone.
The arseholes at Sydney Trains have removed the cast iron and wood seats from Wentworth Falls station and replaced them with generic metal.
@SnarkyPlatypus En général, les flammes et les coups de feu peuvent améliorer tous les jours.
According to the internet, the temperature I am currently standing in feels like -2.3C. I concur with this assessment.
@SnarkyPlatypus Bonjour. Je suis irrité dans une variété de façons, trop nombreux à énumérer. Et vous?
RT @llament: Will there be cake? [Of course. There shall be yellowcake. Sigh.]
Tue plan, draft: 0606 train to Sydney; errands 0845 ADMA Global Forum admaforum.com.au; @5at5daily; @OpenAustralia drinks, Redern.
Happy birthday to the International Atomic Energy Agency), ensuring perfectly safe, cheap and abundant peaceful energy since 29 July 1957.
Tuesday. You may well choose to seek new horizons. But wherever you go, you’ll still be there, with your own miserable soul. Tuesday.