Stilgherrian (@stilgherrian)

Wentworth Falls NSW AU

The below is an off-site archive of all tweets posted by @stilgherrian ever

July 29th, 2014

stafo86 I make good life decisions pic.twitter.com/40peBclk3i

via Twitter for iPhone (retweeted on 7:52 PM, Jul 29th, 2014 via Plume for Android)

I find it fascinating that so many in this room consider NOT disclosing a financial relationship underlying their content.

via Janetter for Mac

This discussion of native advertising is the key topic of discussion and contention in this stream today. Will write tomorrow.

via Janetter for Mac

RT @sylmobile: Oh, Richard Dawkins ain’t so bad… [compared to syphilis.]

via Janetter for Mac in reply to sylmobile

Their argument was why would we want to buy into your brand if the content is corralled and tagged? [Um, wot?]

via Janetter for Mac

Someone in the audience accused people of “demonising” native advertising.

via Janetter for Mac

Donza is asked whether Netflix’s audience in the US skews older. He says Netflix doesn’t release audience figures.

via Janetter for Mac

[Note that I’m careful about what’s a direct quote, in quote marks in my tweets, and my paraphrases which are not.]

via Janetter for Mac

@PhilGraingar I’m not disagreeing that YouTube is forward-looking etc. I’m just over hand-wavey slogans. Measures, please.

via Janetter for Mac in reply to PhilGraingar

@PhilGraingar I’m just clarifying what you meant by “crushing”. A feelpinion, which is fine, but not a specific metric. Cool.

via Janetter for Mac in reply to PhilGraingar

… but with native advertising you’re eroding the very thing upon which you build your audienceum

via Janetter for Mac

Observes @Bobosphere, “What you’re monetising is the accumulated trust in the brand…um

via Janetter for Mac

Garfield: “SBS is 75% goverment funded…” Kellie: “Two-thirds.” Garfield: “Yeah OK, 75% Celcius.”

via Janetter for Mac

@PhilGraingar All that says is that YouTube is the most popular hosting platform for Twitter users who post videos.

via Janetter for Mac in reply to PhilGraingar

So @Bobosphere just asked the audience how many of their orgs are doing native advertising. Maybe 25% of the room raised hands.

via Janetter for Mac

@purserj I’ll seek some clarification of that metric. There’s presumably some research she’s specifically referring to.

via Janetter for Mac in reply to purserj

RT @PhilGraingar: @stilgherrian youtube is crushing MSM [“Crushing” means what? What metric?]

via Janetter for Mac in reply to PhilGraingar

Kellie: SBS experience is that providing whole series on streaming in a block increases the audience for the scheduled broadcast.

via Janetter for Mac

Kellie: Broadcasters need to see the habits of, for example, binge watching, and adapt to user behaviour.

via Janetter for Mac

Are we facing an all-streaming future? Kellie: Teens are still watching a TV stream more than they’re streaming. [For now?]

via Janetter for Mac

@jeffchu That said, I did flag several quotes to go into my story for @crikey_news tomorrow.

via Janetter for Mac in reply to jeffchu

@jeffchu More than mildly. :) But perhaps I was seeking something more tactical, not strategic. But I go to TOO MANY PANELS.

via Janetter for Mac in reply to jeffchu

Kellie: TV is about great content. We need to be flexible and fluid about how we make money and how we distribute content.

via Janetter for Mac

Rogers: Algorithms will manage inventory (inevitable). Algorithms will manage customisation of content. Nothing in between.

via Janetter for Mac

… Bruce Rogers, Chief Insights Officer, Forbesum 2/2

via Janetter for Mac

Panellists: Tim Donza, Global Director, Consumer Insights, Netflix; Helen Kellie, Chief Content Officer, SBS; and ..um 1/2

via Janetter for Mac

OK, it’s time for the crystal ball gazing of the panel discussion, moderated by @Bobosphere

via Janetter for Mac

Q: Paywalls the answer to preserving quality journalism? Chu: “I’m supposed to say ‘No’ because we don’t have one,” but I dunno.

via Janetter for Mac

Q: Views on ‘native content’? Chu: “As a journalist it makes me very uncomfortable. I don’t like blurring the lines like that.”

via Janetter for Mac

When Chu came out as a writer, his father said “Humph. Merchant banks need writers too.”

via Janetter for Mac

Chu, noting that journalists don’t make a fortune: “Journalism is not on the Chinese parents list of approved profession.”

via Janetter for Mac

RT @PeteLawler: and you’re sober? [Annoyingly so.]

via Janetter for Mac in reply to PeteLawler

I have no idea what’s going on.

via Janetter for Mac

We’re now seeing extracts from the @FastCompany fil;m “Detroit: A Love Story” fastcompany.com/3009595/creati…

via Janetter for Mac

fieldproducer OKCupid admits to experimenting with user profiles to examine behavior. nyti.ms/1rW5FFI

via TweetDeck (retweeted on 4:16 PM, Jul 29th, 2014 via Janetter for Mac)

Chu: “Anyone who says they’ve seamlessly transitioned to digital is also lying.”

via Janetter for Mac

Chu: “Anyone who says they’re making tons of money online is lying.”

via Janetter for Mac

This’d be a great positioning statement for, oh, @FastCompany’s investors. But I’m learning nothing about the media in general.

via Janetter for Mac

Sorry, that’s me thinking aloud on Twitter while Chu zooms through his polished presentation.

via Janetter for Mac

That’s the problem. Causailty. These are things we do. We are successful. But is one the cause of the other?

via Janetter for Mac

Much as Chu is entertaining us, this is still a “This is what we do” presso, not “Why we do this and why it’s successful.”

via Janetter for Mac

And here’s a FuckedCompany version from 2001.

via Janetter for Mac

Here’s a version of FuckedCompany from 2005, thanks to The Wayback Machine.

via Janetter for Mac

RT @R_Chirgwin: Will you be asking him about the late, lamented FuckedCompany, then? [If @Bobosphere lets me… he’s moderating.]

via Janetter for Mac in reply to R_Chirgwin

Chu says that when @FastCompany won Best Magazine, it was a sad indictment on the state of the magazine industry.

via Janetter for Mac

RT @glengyron: People bought the Tuesday Australian! [Yep, and how many pages was that at its peak?]

via Janetter for Mac in reply to glengyron

In that first dotcom boom, there was so much advertising, writers were told to write longer, and issues reached 600 pages.

via Janetter for Mac

Chu links that story to the @FastCompany yarn “The Brand Called You” (1997) fastcompany.com/28905/brand-ca…

via Janetter for Mac

Chu is running through the story of Father Greg Boyle and Homeboy Industries. en.wikipedia.org/wiki/Greg_Boyle

via Janetter for Mac

Now on, Jeff Chu, editor-at-large, Fast Company, on their resurrection.

via Janetter for Mac

Dale_Henry Oh @BBCFirstAus I haven’t learned anything from your preso at today. I think you may have missed the brief. Stop selling!

via Twitter for iPhone (retweeted on 3:02 PM, Jul 29th, 2014 via Janetter for Mac)

Current learnings 2/2: The TV series “The Musketeers” is about The Three Musketeers.

via Janetter for Mac

Current learnings 1/2: The mini tic tac packets always contain four tic tacs.

via Janetter for Mac

Much hand-wavey about “TV and radio spots” and “press ads” and “lots of money”. No concrete facts about what, where, when or why.

via Janetter for Mac

I fear that my fears are being substantiated.

via Janetter for Mac

I fear this presentation will be “How we did cool things to explain why BBC First is cool.” So far it’s advertorial for same.

via Janetter for Mac

AScalzi98 I hate hipsters. Their smug faces, their vegan diet, tiny feet and sawdust bedding. No wait, I meant hamsters.

via Twitter for iPhone (retweeted on 2:42 PM, Jul 29th, 2014 via Janetter for Mac)

Next up, Alistair McEwan, VP ANZ, BBC Advertising, on brand storytelling.

via Janetter for Mac

A speaker who, when told to wrap, introduces a new concept at length.

via Janetter for Mac

“Computers. Very important. Infrastructure makes a difference.”

via Janetter for Mac

People really do talk about finding out “what segments are popping”. Like the back seam of my jeans after Christmas lunch.

via Janetter for Mac

[Insert your own joke here about “huge, hot and growing”.]

via Janetter for Mac

Shorter McNab: “Programmatic advertising is huge, hot and growing,” says programmatic advertising service provider.

via Janetter for Mac

RT @virag064: RT @stilgherrian
[How does this tension resolve?]
It’s a bubble ;um
[Oh yes. Silly me.]

via Janetter for Mac in reply to virag064

… yet we’re seeing more brands taking direct control of their programmatic advertising. [How does this tension resolve?um

via Janetter for Mac

Mc Nab notes that the big publishers won’t make their audience data available separately from their ad inventory…

via Janetter for Mac

@vealmince I’m surprised that the word in question hasn’t been asterisked out, however. Times are a’changin’.

via Janetter for Mac in reply to vealmince

@TrishHepworth Gmail is suppose to learn from how you treat your email. I don’t know how smart it is.

via Janetter for Mac in reply to TrishHepworth

RT @vealmince: Thank you @stilgherrian for getting the word ‘fucked’ into this afternoon’s reading … four times in three pars! [Bows.].

via Janetter for Mac in reply to vealmince

Now on, Ross McNab, co-founder of Kinected, on programmatic advertising. Yes, a slight change of order.

via Janetter for Mac

So, back to it. I’m tweeting today from the ADMA Global Forum “Media Connect” day. adma.com.au/adma-global-fo… Hashtag to filter is

via Janetter for Mac

@TrishHepworth Well, the content is different every time, but Gmail makes its own mysterious decisions in that regard.

via Plume for Android in reply to TrishHepworth

The rules regarding who can eat what when have been brought to you by Franz Kafka.

via Plume for Android

@smperris I suppose I am writing more that’s directly about Australian policy matters. I’m enjoying it too.

via Tweetbot for iΟS in reply to smperris

I’ve basically just lost an hour dealing with that fractious computer. It is such a disappointment to me.

via Tweetbot for iΟS

@smperris Oh, I assume that’s yesterday’s @zdnetaustralia thing? It does mention your minister.

via Tweetbot for iΟS in reply to smperris

@elronxenu Almost, yes. But I’ve found where the glitch is being generated, physically. Now it’s a matter of seeing whether Apple agrees.

via Janetter for Mac in reply to elronxenu

leslienassar FUTURE SYDENY pic.twitter.com/d3UwfNCwZ2

via Twitter Web Client (retweeted on 10:56 AM, Jul 29th, 2014 via Tweetbot for iΟS)

NO MACBOOK PRO THIS IS NOT THE TIME TO TRY YOUR GRAPHICS CRASHING TRICKS YOU BASTARD MACHINE.

via Plume for Android

Jorge Urritia del Pozo’s presentation is about understanding millennials and media. I won’t tweet it. I have to write something.

via Janetter for Mac

Next speaker, Jorge Urritia del Pozo: “Well. We’re all fucked. So you might as well listen to my presentation.”

via Janetter for Mac

Garfield on fact-free ‘news’: “I guess the answer I have for you is the same one I had for him. We’re all fucked.”

via Janetter for Mac

Garfield: “There isn’t an appetite in my country for facts. There’s an appetite for things that look like facts.”

via Janetter for Mac

@hughstephens We were introduced earlier. It was a meeting of minds. As I suspected it would be.

via Janetter for Mac in reply to hughstephens

Garfield, to the “hypothetical” journo: “Unless you want to act in a porno with me, then your chances are bleak.”

via Janetter for Mac

Garfield, to “hypothetical” journo: “You are fucked. Cobblers were fucked by the industrial revolution. You are a cobbler.”

via Janetter for Mac

Q: Advice for hypothetical journo in late 30s? Garfield: I would advise the hypothetical journalist to find a Plan B.

via Janetter for Mac

Why do so many people in the media not know what a fucking microphone is and why they should use it?

via Janetter for Mac

And thus ends @Bobosphere’s keynote. Questions begin.

via Janetter for Mac

Garfield: “More choice is wonderful, but what’s lost is critical mass.” Voices are lost.

via Janetter for Mac

Garfield: “I represent the last generation for which journalism was a [workable] livelihood.”

via Janetter for Mac

Garfield: “I’m so old I remember when there was just one ringtone. It went ‘Riiiiiing’.”

via Janetter for Mac

Garfield: “I’m so old I’ve had two colonoscopies. Last time they found two small polyps and a brand new Starbucks.”

via Janetter for Mac

Garfield is now suggesting we face a “post-media age”. “It’s very exciting, in the same way that a carjacking is very exciting.”

via Janetter for Mac

“Orange is the New Black” was entirely a data-driven decision for Netflix. All the boxes were checked.

via Janetter for Mac

Garfield is now running through the successful new sites, such as BuzzFeed funding serious journalism from listicles etc.

via Janetter for Mac

Also, @Bobosphere is trolling us with his PowerPoint, using atrocious novelty fonts and text in all the colours. Glorious work.

via Janetter for Mac

Garfield: “Except… Dude, smartphones!um

via Janetter for Mac

Garfield: “If you made your money from marketing and adverting, it’s time to remove your belt and shoelaces.”

via Janetter for Mac

Garfield says the lucrative media world we were all used to was a temporary historical accident.

via Janetter for Mac

The internet revolution? Garfield: “With apologies to Gil Scott-Heron, ‘The revolution will not be monetised’.”

via Janetter for Mac

So far @Bobosphere has been very entertaining, presenting a well-structured explanation of where we are and how we got here.

via Janetter for Mac

Another factor is ad-inventory glut, driving prices down.

via Janetter for Mac

Garfield: “To most people, all advertising is spam.”

via Janetter for Mac

Fragmentation. Trivial barriers to entry (see Evita Nuh). Piracy. Ad avoidance.

via Janetter for Mac

Garfield is now running through the factors that have brought us to where we are, particularly with journnalism.

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“Except for search, gaming and porn, nobody is making any money of any consequence online.”

via Janetter for Mac

It appears that @servantofchaos is tweeting from the other stream here at , so follow him for that stuff. adma.com.au/adma-global-fo…

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“Then there’s ‘native advertising’, which we can talk about later if you want to spend the morning discussing prostitution.”

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Or, like weekly news magazines.

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“I am a toaster oven”? Yes, a little useful, but mostly replaced by more modern technology. Like a fondue pot.

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“My name is Bob Garfield. Yes, like the fucking cat… He makes more money that I do, and he doesn’t even exist.um

via Janetter for Mac

And @Bobosphere begins his keynote, “My Life as a Toaster Oven”. onthemedia.org/people/bob-gar…

via Janetter for Mac

“Disruptors”! Drink!

via Janetter for Mac

@leslienassar I’ve researched that problem. ADMA members shouldn’t do it. The big leaflet distributors like Salmat sack workers who do it.

via Janetter for Mac in reply to leslienassar

RT @SnarkyPlatypus: “Data driven marketing”. What else drives marketing? (besides uninformed feels, obviously) [Indeed. ]

via Janetter for Mac in reply to SnarkyPlatypus

ADMA used to be the Australian Direct Marketing Association, now it’s the Association for Data-driven Marketing and Advertising.

via Janetter for Mac

RT @CyberPrefixerAU: Push for cybercannabis ‘licences’ for NSW medicinal cyberdrug users [CYBERCANNABIS! Ping @gattaca]

via Janetter for Mac in reply to CyberPrefixerAU

joshgnosis Remember the CC Nicola Roxon campaign? I wonder if there will be a similar one for people who have to submit 40 job applications per month.

via TweetDeck (retweeted on 8:57 AM, Jul 29th, 2014 via Janetter for Mac)

Meanwhiole, me at @zdnetaustralia yesterday: “Beware the spin behind Australia’s copyright law discussion paper” zdnet.com/beware-the-spi…

via Janetter for Mac

Today I’m covering the ADMA Global Forum “Media Connect” day. adma.com.au/adma-global-fo… Hashtag to filter in or out, as you wish.

via Janetter for Mac

“Win an iWatch*” *Asterisk, asterisk etc etc. Lulwut? instagram.com/p/rAwAQNCFoX/

via Instagram

Tue plan: 0606 train to Sydney; errands (done); 0845 ADMA Global Forum admaforum.com.au; @5at5daily; @OpenAustralia drinks, Redern.

via Plume for Android

See also Alfred W Crosby, “The Measure of Reality”.

via Tweetbot for iΟS

Syllogism: It is important to have data. Here is some data. Therefore this data must be important.

via Tweetbot for iΟS

So how did “steps” come to be the measure of fitness effort? Oh that’s right, it’s the only thing the technotrinkets can measure.

via Tweetbot for iΟS

vealmince These people aren’t just stupid and allergic to facts, they’re also mean and petty. It’s a country run by preschoolers.

via Plume for Android (retweeted on 7:42 AM, Jul 29th, 2014 via Tweetbot for iΟS)

@vealmince Is “precision” really called for here?

via Tweetbot for iΟS in reply to vealmince

“Japanese schoolgirl admits to dismembering classmate”, reports @abcnews abc.net.au/news/5627994

via iOS

“Darwin inmates repeatedly break out, return drunk”, reports @abcnews, omitting “suspected” from the headline. abc.net.au/news/5629540

via iOS

Mizzou_IR @MalwareJake “…Patch your most critical servers first….” But my server has been up and running for 6030 days….. pic.twitter.com/pkDbkEb9Hx

via Twitter for Windows (retweeted on 7:26 AM, Jul 29th, 2014 via Tweetbot for iΟS)

Interesting wording by @SenatorAbetz there, @BernardKeane. Not “help them find jobs” but “get [them] back into work”. Poke with sticks, etc.

via Janetter for Mac

SenatorAbetz Speaking to Alan Jones on @2GB873 at 7.10am this morning about the Government’s plan to get job seekers back into work.

via Twitter for iPhone (retweeted on 7:18 AM, Jul 29th, 2014 via Janetter for Mac)

Me at @zdnetaustralia yesterday: “Beware the spin behind Australia’s copyright law discussion paper” zdnet.com/beware-the-spi…

via Janetter for Mac

For those expected an episode of “The 9pm Edict” last night, including me, well, it’s been delayed by “technical issues”.

via Janetter for Mac

Sydney is a whore, @SnarkyPlatypus, the city is all froth and no beer.

via Janetter for Mac

Sydney is a whore, @SnarkyPlatypus, the city is all froth and no beer.

via Janetter for Mac

I can’t get a decent photo, alas, ‘cos this train’s windows were last cleaned some time before the Second Boer War.

via Janetter for Mac

There’s a rather spectacular sunrise about to happen over Sydney.

via Janetter for Mac

@Lyall What’s particularly stupid is that the wooden seats were all freshly painted and maintained just a few months ago.

via Plume for Android in reply to Lyall

Then we could all take turns pissing on them.

via Plume for Android

It’s a wonder this waiting room (heating, book exchange, staff’s personal message music selection) survives. Not much longer, I imagine.

via Plume for Android

The railway’s senior management should have their arses strapped to those metal seats these cold winter mornings. Teach ‘em some physics.

via Plume for Android

So one of the heritage features that makes the Blue Mountains train journey that little bit more pleasurable is gone.

via Plume for Android

The arseholes at Sydney Trains have removed the cast iron and wood seats from Wentworth Falls station and replaced them with generic metal.

via Plume for Android

@SnarkyPlatypus En général, les flammes et les coups de feu peuvent améliorer tous les jours.

via Plume for Android in reply to SnarkyPlatypus

According to the internet, the temperature I am currently standing in feels like -2.3C. I concur with this assessment.

via Plume for Android

@SnarkyPlatypus Bonjour. Je suis irrité dans une variété de façons, trop nombreux à énumérer. Et vous?

via Janetter for Mac in reply to SnarkyPlatypus

RT @llament: Will there be cake? [Of course. There shall be yellowcake. Sigh.]

via Janetter for Mac in reply to llament

Tue plan, draft: 0606 train to Sydney; errands 0845 ADMA Global Forum admaforum.com.au; @5at5daily; @OpenAustralia drinks, Redern.

via Janetter for Mac

Happy birthday to the International Atomic Energy Agency), ensuring perfectly safe, cheap and abundant peaceful energy since 29 July 1957.

via Janetter for Mac

Tuesday. You may well choose to seek new horizons. But wherever you go, you’ll still be there, with your own miserable soul. Tuesday.

via Janetter for Mac