Tikatok profts from your child’s unpaid labour

[Update 25 November 2009: Tikatok is in the process of revising its User Agreement to reflect that authors will own all original materials that they submit. See the comment from Tikatok’s Neal Grigsby.]

Screenshot of Tikatok website: click to visit website

“Always read the fine print,” we’re told. Too bloody right when it comes to scummy websites like Titatok. Watch out, kids, they’re stealing your creativity!

On the surface it looks pleasant enough. Smiling kiddies, pastel colours and the chance to share your child’s creativity with friends and family. But read the terms and conditions and you’ll soon see that the slogan “Capture your child’s creativity” is literally true.

Your child’s creativity will be captured. By Tikatok. They’ll profit by using your children for unpaid child labour.

Check out this section of their User Agreement with my emphasis added:

V. Ownership of Submissions

Certain areas of the Site will permit you to send materials to Tikatok such as stories and drawings. Upon submission, all creations, ideas, concepts, notes, drafts, stories, artwork, drawings, photographs or other information of any nature (collectively, the “Submissions”), submitted by an author to the Site shall be deemed to be, and shall remain, the property of Tikatok, and the author will be deemed for all purposes to have assigned all of his or her worldwide right, title and interest in and to such Submissions to Tikatok and waived any “moral” or author’s rights therein. None of the Submissions shall be subject to any obligation of confidence on the part of Tikatok, and Tikatok shall not be liable for any use or disclosure of all or part of the Submissions. Without limiting the foregoing, Tikatok shall exclusively own all now known or hereafter existing rights to the Submissions of every kind and nature throughout the world, and shall be entitled to unrestricted use of the Submissions for any purpose whatsoever, commercial or otherwise, without compensation to the provider of the Submissions.

The book or on-line display of the book on the Site will contain a notice substantially in the following form: “Copyright © 2009 by Tikatok LLC. All rights reserved.”

Yes, that’s right. Anything you give to Tikatok they claim as theirs. Upload a family photo or your child’s stories and drawings, and Tikatok will be able to do whatever they like with it, including sell it for profit, without any payment to you or even any acknowledgement.

Don’t you think that’s just a little bit disgusting?

I think this is appalling. Especially when Tikatok is focussed on the creative output of children. And specially when they’ve got the gall to say, further down in their User Agreement:

You may not use the Site for commercial purposes.

Now it’s common enough when you enter a competition, say, for your submissions to be licensed to promote that competition or the sponsor. That’s the exchange — in return for your chance of winning the prize. But this is naked theft. From children. I spit upon them.

As I say, always read the fine print!

[Hat-tip to Stephen Loosley for spotting this outrage.]

The Importance of Authenticity

CeBIT Australia logo

Here’s my 5-minute presentation from WebForward@CeBIT last week, on the importance of authenticity when using social media for business.

It’s recorded on a Nokia N80 phone by Mike Seyfang so it’s a bit rough, but you’ll get the content. You’ll also hear me swear a few times because, well, that’s apparently what I’m now expected to do.

One key theme is that if businesses try to micro-manage every aspect of the communication between their employees and the rest of the world — denying that there are mistakes, or that some people don’t like them — they’ll end up becoming paranoid psychotics. I hope to expand upon that in due course.

Mike also recorded the presentations from my co-panellists Hugo Ortega, Kate Carruthers and Nick Hodge, but not Laurel Papworth for some reason.

I did see a “proper” video camera on the day, so I think CeBIT will place higher-resolution video online in due course. I’ll let you know if and when that happens.

[Update 22 March 2014: Since the Qik video service will cease to exist on 30 April 2014, I’ve embedded a YouTube copy of that video instead.]

Google Rank and website basics: a practical example

Photograph of Dunlop Volley tennis show (black)

The shoe in the photograph is the Dunlop Volley Classic tennis shoe. A black one. If you’ve met me in the flesh, you may have noticed that it’s my default footwear. Comfortable. Practical. Cheap.

Thing is, the Volley website, which I’ll talk about shortly, exhibits everything but those attributes. Fail.

I don’t play tennis, or any sport for that matter. The thing about the Volley Classic, though, is that its rubber sole offers a firm grip on all sorts of surfaces. Even in the wet. Indeed, I’m told that people in certain SEKRIT professions like them because they’re perfect for scurrying across rooftops on dark, rainy nights.

And they’re black.

If you use a black felt-tip marker, you can colour in that white flash at the rear of the shoe so it’s completely black, and at night you’re totally invisible just like a ninja.

From the ankles down.

The reason I’m telling you all this is because this morning I bought a replacement pair of these truly awesome shoes. I’m sick of my chiropractor giving me grief about the holes in my current pair. Yesterday my usual supplier was out of stock, at least in size 11. But just now I bought new shoes — before 9am on a Sunday — without even getting out of bed.

It’s a lesson in the importance of making sure your website is properly indexed on Google, and that you concentrate on what really helps make a sale.

Continue reading “Google Rank and website basics: a practical example”

Join me at CeBIT in Sydney next week?

CeBIT Australia logo

Last year I told CeBIT to FOAD after I’d been underwhelmed in 2007. They said thank you, and issued me with a discount code and a media pass. This year they’ve invited me to participate in a panel at WebForward@CeBIT. That means I can offer two random scroungers deserving readers a cheap ticket.

CeBIT is the big IT trade show thingy running 12 to 14 May, with a bunch of conference streams attached. WebForward@CeBIT is one of them.

On 14 May I’ll be joining my colleagues Laurel Papworth, Kate Carruthers, Nick Hodge, Hugo Ortega (who I don’t think I’ve met) and chairman Jye Smith to discuss how you can “Capitalise on Social Media for Business”.

Because I’m a panellist, I get two tickets to the full 2-day conference at a discounted price of $178 + GST instead of the listed $1295 + GST.

If you’d like one of these discounted tickets, make your case by 9am Sydney time on Wednesday 6 May. Explain why you’re deserving, and I’ll pick the two scams reasons I like.

If you miss out, you can still save $160 off the on-site registration price by using the promotional code stilwebca09. You’ll need to insert the code when prompted during on-line registration at www.mycebit.com.au.

Vermin to be slaughtered

Screenshot of smh.com.au story

As I slowly recover from the mysterious viral fever, an interesting juxtaposition of advertising and news story (pictured) caught my eye today.

Staff are leaving Prime Minister Kevin Rudd’s office in “droves” — that’s one of those newspaper-only words, like “wed” as a verb instead of “married”, isn’t it! But are they really “vermin to be slaughtered”?

Over the last couple of years I’ve become increasingly concerned about the unhealthiness of modern Australian work practices. There’s so much focus on short-term “productivity” and false urgency, on quantity over quality, and so little respect for people as actual humans. Now the world financial crisis looms — yes, chickens, it really is as bad as the Great Depression. The danger is that employers will turn up the pressure to be “productive”, meaning “working harder”, instead of working smarter.

How business managers respond to the challenge will reveal much of their character as human beings.

How were my predictions for 2008?

The Christmas decorations are in the shops, people are having Christmas parties, the current affairs programs are off TV, so the year has ended, right? What do you mean, your calendar has something called “December”? Bah! This is the 21st Century! One-twelfth of the year is just thrown away!

Back in January I made some Predictions for 2008. Since 2008 has already ended, let’s see how I went.

Continue reading “How were my predictions for 2008?”