If Google Trends’ statistics are to be trusted, it looks like there’s been a significant decline in traffic to websites over the last year — not just news, but everywhere. Except social network sites.
Following a blog post by Nicholas Moerman, a planning intern with Proximity in London, I checked out the figures for Australia sites. It does indeed look like there’s been a significant drop in daily unique visitors — which is what Google Trends measures, rather than the more common monthly uniques.
I’ve written more, and provided more graphs, in a piece for Crikey today, Is social media killing the web as we know it?
Oh, and I was also in Crikey yesterday, Baffled by Murdersoft? Making sense of Murdoch and Microsoft, where I look at some of the numbers behind the rumoured deal between News Corporation and Microsoft’s Bing search engine.