If Google Trends’ statistics are to be trusted, it looks like there’s been a significant decline in traffic to websites over the last year — not just news, but everywhere. Except social network sites.
Following a blog post by Nicholas Moerman, a planning intern with Proximity in London, I checked out the figures for Australia sites. It does indeed look like there’s been a significant drop in daily unique visitors — which is what Google Trends measures, rather than the more common monthly uniques.
I’ve written more, and provided more graphs, in a piece for Crikey today, Is social media killing the web as we know it?
Oh, and I was also in Crikey yesterday, Baffled by Murdersoft? Making sense of Murdoch and Microsoft, where I look at some of the numbers behind the rumoured deal between News Corporation and Microsoft’s Bing search engine.
4 Replies to “Is social media killing the web (as we’ve known it)?”
Hmmm… There’s a fair chance I’ve made a goose of myself here. People with access to detailed Nielsen NetRatings data have been showing me daily unique browser figures that are very different.
I did ask to get in touch with someone from Google Trends, but it’s now Thanksgiving weekend in the US and I don’t expect a prompt response.
Very interesting Stil.
Thanks for writing about this, has set off a whole chain of thinking.
OK, I’m starting to look very goose-like. Two key pieces of evidence overnight…
Google Trends is a Google Labs product, i.e. an experiment, I’m starting to think that it’s been abandoned and we’re just seeing a slow degradation due to lack of maintenance.
I am now more interested that ever to see Google’s response. And at the same time I don’t want to see it, because I think it will confirm my theory and confirm my goosehood.
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