At Mobile Content World tomorrow

For my sins, I now have a media pass to the Mobile Content World Australasia conference at Sydney’s Star City Casino. I missed Day 1 today, but from the programme Day 2 will be more interesting from my perspective. Centrally-planned control-freak TV organisations and telcos try to control what’s on mobile phone screens. Fail. We control what’s on our screens, thank you very much! From one clueful attendee today, “Folks all seem like deers in the iPhone headlights.”