In October 2007 I wrote: “The next time someone says we’re experiencing Australia’s ‘first internet election’ or our ‘first YouTube election’, slap them. Slap them very hard.” Now UTS research into the 2007 federal election further illustrates the point.
As ZDNet News reports, only two-thirds of the sitting federal members and senators had a personal website, and only 1 in 10 had a MySpace page — though personally I object to MySpace being the touchstone.
The study also revealed only 6.6 percent had a blog, 5.75 percent had posted one or more videos on YouTube, 3.5 percent had a Facebook site and only 3.1 percent had a podcast, as at 20 November 2007.
But of those that did find their way online a large percentage failed to go beyond traditional one-way communication.