I think I’ve figured out how to explain my business plans for 2008. I’ve written about this previously, but while running errands today I had a brainflash. How does this sound…?
In my new About Stilgherrian page, I wrote:
Iâ€™m particularly interested in how new social networking and communication technologies are changing the way we work, play, socialise and organise our societies. Yes, Iâ€™m a geek… But Iâ€™m not that interested in technology itself. Iâ€™m more interested in the social questions.
What does it all mean for your life? Your family? Your business? Your community? For the law and politics? How will it change the very core of what it means to be human?
Well, my brainflash is about how this translates into what the two businesses actually do.
Here’s a first draft.
Skank Media is about using this stuff. Tool-making geeks already use the tools to talk about the tools. (Hi! You know who you are!) Big corporations have whole departments to deal with it — or at least they should. But small businesses simply don’t know where to start, and most small-business owners are too busy to start from scratch. So Skank Media has two, maybe three roles:
- Acting as a production house to produce and run social media and “new media” [ugh!] operations for its clients.
- Producing and running its own projects for fun and profit.
- Providing an umbrella through which I discuss these things in the media. (Sounds uncomfortable.)
- Prussia.Net is about providing the tools. Currently Prussia.Net is about maintaining clients’ computers and data networks. The plan is to get them thinking about their information and how they communicate it, internally and externally. We look at how they can improve this using the new tools, and then help them make the transition — as well as keeping everything running.
Some Prussia.Net clients may not want to come for the ride. Perhaps they’re not comfortable with change, or don’t see the value of this stuff. Perhaps, like so many small businesses, they’re just incapable of thinking ahead — they just react to whichever crisis is in front of them today.
There’s plenty of fix-my-computer people out there.
So whaddya reckon?