Tag: social media

Posted on

Look, about that damn topless gnome…

“The greatest challenge to implementing social media within any organisation is the willingness for that organisation to accept the cultural change that will ultimately occur. And occur dramatically and at a rapid pace. Social media holds a mirror up to an organization from the external customers/clients/constituents that shows an authentic, and sometimes unexpected, face.” — Nick Hodge

“I’d add that that face is almost always unexpected.” — Mark Pesce (in private conversation)

Topless gnome Gnaomi, standing near the book The State of Africa by Martin Meredith, from the opening to Stilgherrian Live episode 48

Clearly I’m not going to get anything else written until I respond to The Gnome Situation. I’ve been reading the comments and mulling possible responses for days. It’s getting in the way of actual, productive work. So here we go.

No. I will not be removing Gnaomi from my desk.

Discussing an issue as important as rape through the proxy of an anthropomorphised piece of clay seems, to me, a poor tactic. Nor will I compromise the actual or perceived independence of my media output, no matter how worthy the cause.

There’ll probably be people at ActionAid who won’t like or understand that outcome, so here’s the long explanation…

Continue reading “Look, about that damn topless gnome…”

Posted on

Vaccinations, diarrhoea and social media

Flowchart diagram for treating diarrhoea

Yesterday I was given a, erm, flowchart for diarrhoea, if you’ll excuse the phrase. I’d never realised that diarrhoea needed an instruction manual.

I was also given my vaccinations, as foreshadowed. And it’s all on video, to be published later.

Speaking of video, my diary entry is rather subdued today. Yes, vaccinations do make one feel crap. But I manage to talk about diarrhoea, and about how the online conversation about this project is already taking on a life of it own.

I’ll get that video online as soon as Viddler stops spitting the dummy.

ActionAid face an interesting challenge in taking on this project.

Their message is no longer being delivered through what the estimable Bronwyn Clune calls control media or what I usually call industrial-age media. They’re now participants in a social media conversation. Everyone in that conversation is a free agent, capable of saying what they wish — including myself.

ActionAid will have to overcome the fear of losing control.

Of course, as I explained in The Importance of Authenticity, they’ve never had control over what other people might say. It’s just that now all those ephemeral conversations are visible to everyone on the Internet. It’ll be interesting to see how a traditionally-structured organisation like ActionAid handles this new environment.

Posted on

The Importance of Authenticity

CeBIT Australia logo

Here’s my 5-minute presentation from WebForward@CeBIT last week, on the importance of authenticity when using social media for business.

It’s recorded on a Nokia N80 phone by Mike Seyfang so it’s a bit rough, but you’ll get the content. You’ll also hear me swear a few times because, well, that’s apparently what I’m now expected to do.

One key theme is that if businesses try to micro-manage every aspect of the communication between their employees and the rest of the world — denying that there are mistakes, or that some people don’t like them — they’ll end up becoming paranoid psychotics. I hope to expand upon that in due course.

Mike also recorded the presentations from my co-panellists Hugo Ortega, Kate Carruthers and Nick Hodge, but not Laurel Papworth for some reason.

I did see a “proper” video camera on the day, so I think CeBIT will place higher-resolution video online in due course. I’ll let you know if and when that happens.

[Update 22 March 2014: Since the Qik video service will cease to exist on 30 April 2014, I’ve embedded a YouTube copy of that video instead.]

Posted on

Join me at CeBIT in Sydney next week?

CeBIT Australia logo

Last year I told CeBIT to FOAD after I’d been underwhelmed in 2007. They said thank you, and issued me with a discount code and a media pass. This year they’ve invited me to participate in a panel at WebForward@CeBIT. That means I can offer two random scroungers deserving readers a cheap ticket.

CeBIT is the big IT trade show thingy running 12 to 14 May, with a bunch of conference streams attached. WebForward@CeBIT is one of them.

On 14 May I’ll be joining my colleagues Laurel Papworth, Kate Carruthers, Nick Hodge, Hugo Ortega (who I don’t think I’ve met) and chairman Jye Smith to discuss how you can “Capitalise on Social Media for Business”.

Because I’m a panellist, I get two tickets to the full 2-day conference at a discounted price of $178 + GST instead of the listed $1295 + GST.

If you’d like one of these discounted tickets, make your case by 9am Sydney time on Wednesday 6 May. Explain why you’re deserving, and I’ll pick the two scams reasons I like.

If you miss out, you can still save $160 off the on-site registration price by using the promotional code stilwebca09. You’ll need to insert the code when prompted during on-line registration at www.mycebit.com.au.

Posted on

Last year’s Politics & Technology Forum

I forgot to mention that you can get a taste of what to expect at this year’s Politics & Technology Forum by watching the videos of last year’s.

Thanks to Microsoft’s Nick Hodge, you can view videos of Matt Bai’s keynote address, Panel 1 on Blogging, social networks, political movements and the media with Annabel Crabb, Peter Black and Mark Textor, and Panel 2 on Politics 2.0: information technology and the future of political campaigning with Joe Hockey, Senator Andrew Bartlett, Senator Kate Lundy and Antony Green.